Some companies have a policy in effect called Minimum Advertised Price, or MAP. A MAP policy is supposed to be an agreement between a supplier and a retailer on the minimum price at which a product can be sold, however it is not really an agreement. Instead, companies force stores to charge a certain price online or threaten to stop selling to them. Ambrosia is free to charge lower prices in-store, but online must abide by these MAP policies or face repercussions from the supplier.
If these policies make as much sense to you as they do to us, please voice your concerns to the Competition